The black prancing horse in the famous Ferrari logo was originally the symbol of Count Francesco Baracca, a flying ace in the Italian air force during World War I.
In 1923, Enzo Ferrari met Baracca's mother, Countess Paolina, who asked that he use the horse on his cars for good luck. It must've worked for Ferrari though Baracca didn't fare so well: his plane was shot down and he was killed in action at the age of 30.
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